Samuel Vetrak

Founder and CEO

Samuel Vetrak is the Founder and CEO of BONARD (formerly StudentMarketing) a global market research and investment intelligence firm that assists with data, strategies and assessments in international education and student housing. Samuel has over 20 years’ experience advising governments, destinations, sector associations, education providers and investors. Since 2007, under his leadership, his staff of 50 researchers and analysts operating in four offices around the world have been providing the highest level of secondary and primary in-field data, making BONARD a leading provider of independent and reliable research and solutions. City University Seattle alumni is a frequent speaker, attending dozens of conferences a year and sharing latest insights backed by long-term industry experience.